Our Mission

Our Mission

The home-buying and selling process is broken

They say that buying a house is one of the most stressful experiences Americans will have in their lifetime. The process is confusing, time-consuming, and nerve-wracking. Unfortunately, it also often prioritizes wealthy corporations over honest, worthy people and their families.

It's more difficult than ever for agents to get their clients in the door and for real people to win. It doesn't have to be this way.

Buying and selling homes should be as enjoyable as living in them

We believe that buyers and their agents deserve more control and a better experience. We believe in homes, not houses. In real people, not institutions. In honesty, not black boxes and rules that say who is worthy.

We believe that this process should be inviting and exciting, not filled with roadblocks and mountains of paperwork. Lastly and most importantly, we believe that homes belong in the community. We’re here to help.

Buying and selling homes should be as enjoyable as living in them

We believe that buyers and their agents deserve more control and a better experience. We believe in homes, not houses. In real people, not institutions. In honesty, not black boxes and rules that say who is worthy.

We believe that this process should be inviting and exciting, not filled with roadblocks and mountains of paperwork. Lastly and most importantly, we believe that homes belong in the community. We’re here to help.

When a real estate investor purchases an owner-occupied home, the result is the drying up of supply. Through the past decade, this has resulted in a vicious cycle, with investors acquiring more than $1 trillion in real estate assets. This has put a lot of pressure on home supply and created a problem across the country.
Shaival Shah | Co-Founder & CEO

Making home-ownership achievable

We created Ribbon to build a new home buying 
and selling process, one that is more transparent, streamlined, and fair. We exist to empower all types of buyers and sellers, by giving their agents access to best-in-class tools and technology.

With these solutions, every family is able to get the home they love, hard-working agents see more career success, and communities become stronger.

+550 homes

purchased by families

$800 million

enabled in home Buying Power

$800 million

enabled in home Buying Power

Mission-driven leaders creating a strong foundation

Shaival Shah & Wei Gan

Community begins at home

At Ribbon we believe in treating our teammates as we hope buyers and sellers would be treated by their team of real estate agents, lenders, and lawyers—with transparency, trust, and humility.

We learn and create together, as a team, to reach our goals. Learn more about how we do it.

Our Culture
Our Culture