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How to stand out from your competition as a real estate agent

October 28, 2020
/ by 
Haley Samuels
How to stand out from your competition as a real estate agent

What makes you different as a real estate agent? Here are a few ideas for standing out from the competition.


There’s a lot of real estate agents out there, but there is only one you. Ensuring that your clients see what makes you different and special will help your business flourish—no matter what is happening in the market. Here are a few ideas for standing out from the competition.


Up your social media game

Most buyers and sellers find their real estate agents using social platforms like Instagram. Having images from your listings on your grid or in stories will allow clients to find homes they’re interested in faster and give them something to share easily with others. Try posting a house tour on IG TV, so prospective buyers can see the whole place. This is particularly important now, as not all sellers and buyers are comfortable seeing a home in person.

Offer knowledge freely

You’re an expert and buyers are looking everywhere for expert knowledge! Making it available to all will allow you to build trust with prospective clients. Free consultations are a great option, as it allows possible buyers and sellers to ask questions and ensure they come back to you for further information, not to your competitors or Google search. It’s also a great idea to offer contacts and recommendations for your area. Being a one-stop-shop is good for you, your clients, and your community.

Work with local businesses

Speaking of your community, reach out to local businesses in the area to see how you can work together. Can you use their bulletin board? Can you have an event together that’s promoted on their social media? Having the ear of all the new buyers coming through the area makes you a bit of a tastemaker—don’t underestimate that!

Be up-to-date on the latest and greatest

There are lots of technology and platforms on the market that can help you and your client. Having a solution for every situation will make your clients feel secure and safe. You have their back. Luckily, Ribbon has yours. Our Cash Offer evens the playing field so that clients who normally would not be able to offer non-contingency all-cash offers in a multi-offer situation are now able to.

Treat your clients well

Your clients come to you for your recommendations, be honest, realistic, personable, and engaging. Above all get your work done in a timely and clean manner. A streamlined and easy home buying and selling process is the ultimate way to stand out. We can help you there too.

Ribbon can also help you manage your workflow in one place. You will be able to autofill, send, and edit offers — faster than anyone else. It’s a win for both you and your clients.


Interested in learning more about how we can help you stand out? Make an appointment with a Ribbon expert here.


Written by: 
Haley Samuels